Built for New Mexico, by people who understand New Mexico.

Shape is on a mission to strengthen the health of people and their communities. We're rethinking how preventive care works — starting right here at home.

By combining local coaches, community-based care, and simple digital tools, Shape helps people build sustainable habits around nutrition, movement, and mindfulness. Our goal is to make feeling better a daily practice, not a distant goal.

Why We Exist

Health shouldn't depend on where you live, how much you make, or how complicated the healthcare system feels. Yet for too many New Mexicans, access to consistent, compassionate care is still out of reach — especially in rural areas.

We built Shape to close that gap. Our model blends personal coaching with technology that meets you where you are — online, in your home, or in your community — so healthier living becomes simple, accessible, and sustainable.

Our Mission

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To strengthen the health of people and their communities.

We believe small, consistent actions create lasting change — not quick fixes. By combining local insight with proven, coach-led care, we empower people to take charge of their health and build confidence along the way.

Our Vision

A future where every community has the support, knowledge, and confidence to take control of health — together.

We're working toward a world where preventive care is the norm, not the exception. Where every person feels supported, not judged. Where health is something built — by people, for people.

How We're Different

Local first.

Coaches who understand your community, culture, and lifestyle.

Accessible care.

Medicaid-friendly, affordable, and designed to reach rural areas.

Whole-person focus.

Nutrition, movement, mindfulness, and connection.

Technology that empowers.

Easy-to-use tools that track progress.